Three woman seated and working with their laptops. Photo by CoWomen on Unsplash

You are a new designer starting your first project on your new job. You receive a briefing “make a proposal to add a shopping cart on the app and identify all the buyable items on our feed”. You work at Pinterest.

That was the challenge that Arleth Ghirardi and I faced during our project week and here I’ll guide you through our design decisions and all the learning we had at this intense 4 days sprint.

Guided by the double diamond process we started by discover, empathizing with our users. Using the lean survey canvas we started our quantitative research…


Photo by Arnaldo Aldana on Unsplash

First things first, what is a wicked problem? The best definition I could find (thanks wikipedia) says:

a problem whose social complexity means that it has no determinable stopping point. Moreover, because of complex interdependencies, the effort to solve one aspect of a wicked problem may reveal or create other problems.

A wicked problem was exactly the perfect point to start my first UX/UI Project and in this case study I’ll guide you through the processes that me and my group followed, our decision making and finally our final prototype. …


Paul Signac. Golfe Juan. 1896. (from daily art)

A brazilian poet used to say that art exists because life is not enough. Art is that one thing that can make us travel without leaving our house or get to know people that sees the world just like us without never ever been with them.

DailyArt is an very well curated app that I’ve discovered a couple years ago, the app brings together three things that I love: history, art and museums. …


Urban Go is a startup that has improving access to urban transport services as it’s core. Based on the Silicon Valley their main goal is to solve urban mobility problems by offering the quickest and cheapest routes to their users. Their current solution — a mapping and public transit app — tackle part of the main pain points from their users by giving them quickly and cheap multimodal commuting routes.

However, very often the users still have to buy transport tickets from several different providers to go from A to B, which can be really annoying due to queues or…


Photo by Riccardo Annandale on Unsplash

At first it seems one unpretentious question usually meaning “what’s your main occupation” or “how do you earn money?” and “what do you studied for?”… I don’t know about you but for me this was always an unsettling inquiry.

Since early days when I didn’t really knew what I supposed to do with my life — not that I really do now — I was intrigued by the fact that from medical forms to facebook profiles you always have to answer this tricky little question. Will this ever define me? Am I my job title?

To give a bit of…

Manu Melo

Brazilian born and UK based problem solver becoming a UX/UI Designer at @ironahck

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